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Friday, October 9, 2026
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The musician gives his £25k prize Mercury Prize to grassroots concert halls

The artist accepting Mercury Prize in the North East
Sam Fender received the Mercury Prize recently in his hometown

Sam Fender has given the entirety of his £25,000 honor prize money to the MVT, which operates to save the Britain's grassroots music venues.

The star was awarded the award on 16 October as his third album People Watching was named the outstanding release of the last 12 months.

He has chosen to hand the money over to the MVT, in acknowledgment of the essential function local spots fulfilled in his beginning days.

"I personally couldn't be pursuing my current career if it hadn't been for all the shows I performed around the North East, and elsewhere, when I was beginning," remarked Sam Fender. "These locations are renowned, but they are in difficulty."

Beginning in 2023, at least 150 of these venues have shut down – roughly 16 percent of the total UK scene.

In the last year, well-known musicians including Pulp, Coldplay, Katy Perry and Sheeran have all supported the trust in its initiatives to support the industry, by including a minor surcharge to their admission fees, which supports smaller concert halls.

Sam Fender also took part, collecting more than £100,000 on his recent tour to help thirty-eight grassroots venues across the UK.

These funds helped venues that were confronting possible closure due to difficulties arising from floods, fires and personal losses, as well as regulatory hurdles, legal disputes and noise complaints.

Some locations received monetary aid in improving amenities and technical equipment that helped artists and concertgoers.

"The notion that money from shows in big venues backs the independent spots, where it kicks off for musicians like me, is just sensible," the star has said.

Pulp members on stage
They are one of the many acts who gave their Mercury Prize winnings to non-profits

He is far from the only musician to contribute his honor prize money to good deeds.

When the band won the trophy in 1996 for their record Different Class, frontman the singer stated that the band would give their prize money to the non-profit the charity.

In 2002, musician Ms Dynamite split her prize between a few good causes, including the NSPCC and a Sickle Cell charity.

"Additionally, I gave a grand to Highgate Newtown, to their gymnastics program, because I practiced gymnastics when I was a child and they lacked new equipment," Ms Dynamite shared with a publication.

In recent years, the band contributed their prize money to the community center that developed their band, alongside other local music groups.

And the 1994 recipients they gave their prize to a MS organization after a friend was found to have the disease.

"Winning was quite enough," said vocalist Heather Small. "The money was the extra but we didn't need the extra, because we had the main prize. So our success touched another person's life."

In the past week, the MVT shared it had protected two grassroots venues in that region, by transferring them to community ownership.

The Joiners in Southampton and The Croft in that location were acquired under the community ownership program, which is backed by a national body and enthusiasts who acquire "shares" in the venues.

Written by

Steve Stevens

Lena Voss is a tech enthusiast and writer exploring the intersection of creativity and emerging technologies.

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