Must My Aspiring Content Creator Friend Cease Exploiting People for Material?

The Prosecution: Beth

At times she films me while having a meal. It's jarring to spot myself on her social media – it’s like a jumpscare.

A close companion of 10 years, she, calls herself the “creativity monarch”. It can be amusing for a bit, but it weighs on our friendship.

She is an extrovert, she feels the need to record everything all the time. When we eat out, she says, “The camera eats first,” and takes photos with the flash on, which induces embarrassment. It's unpleasant when strangers see her performing for the camera – I get vicarious awkwardness. It also frustrates me because the food gets cold.

She's not quite an online personality yet, but Marielle is aspiring to become one. She creates vlogs about city life, her daily routine, and her styling career. The material is quality, I’ll give her that, but I don’t want to be dragged into it. On occasion she films me while I’m eating, or just accompanying her. I’ll see myself on her Instagram later, and it pops up like a surprise: I might be bare-faced, making a strange expression or photographed mid-bite. It feels invasive.

She also expects me to film her at inconvenient times. Often I’ll be talking to someone else, or we’ll just be spending time in the street. The dynamic feels like our bond has transformed into me serving as her unpaid videographer. She could easily employ someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she brushed it off. I've been invited to a couple of brand events, which were appreciated, but that doesn't compensate for all the energy I invest helping her make content.

I’m grateful that she has helped me with my design career, but I resist our friendship to become merely a tally of favours. I don't believe she's insincere or inauthentic, but sometimes I feel that if recording starts, we will begin acting in a way that makes us look good for her channel.

She will say, “OK, look happy!” and film me smiling with another. It’s so silly. It's crucial her to understand that our decade-long friendship still has boundaries. I love spending time with her, but I also want to experience it without being recorded, altered, or posted for an audience. I’m not a accessory for her Instagram.

The Defence: The Content Creator's View

I hope my friend to see that the content we produce together can get us a foot in the door.

I love creating videos. It’s not just a pastime; it's integral to who I am. Creating videos and sharing my life online allows me to express myself and engage with people in novel forms.

I wouldn't label myself as a full influencer yet, but it’s smart to generate income from your passions. I admire people on TikTok who execute that aesthetic of casual, DIY film-making.

Creating content is my interpretation of living actively: noticing the nuances, sharing them with an viewership that values the craft behind it. I never intend to make my friend uncomfortable. Bringing her to industry events was my way of offering access, giving her a chance to witness behind-the-scenes moments that could help her professional path too. That’s not blackmail, it’s just being pragmatic.

I would take her to such functions even if she didn’t help me, but I want her to see what the work we make together can achieve: an opening. I know not all people enjoys being filmed, but often unplanned moments is what makes content authentic. Being recorded occasionally is part and parcel of being my companion. I'd remove anything she requested, but she has never asked yet.

I don’t expect anyone to be my private filmmaker, but companions support one another in small ways. I thought filming a clip here or there would be enjoyable for Beth. Innovation flourishes in partnership, and having my friend around makes projects lively and enjoyable. I don't compel her to take part in anything, and I’d never intentionally humiliate her. But creating content jointly occasionally is part of how I document our shared experiences.

I value Beth’s friendship deeply and don’t want making videos to drive a wedge between us. I am ready to compromise: like requesting permission before recording, and steering clear of angles that might make her self-conscious.

This isn’t about power, it's regarding sharing my world while still respecting hers. Clearly content creation is not a substitute for genuine friendship: it's merely part of how I experience life and I want her to be included in a way that’s enjoyable for each of us.

Outside Perspectives: Public Sentiment

Should Marielle stop recording herself and Beth when they are socializing?

There’s nothing more uncomfortable than having a friend film you. I understand that it's her job, but I wouldn't ask friends come to my workplace. Perhaps she can find like-minded creators to collaborate with. Given the uncertain future of AI, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something professionally, it's unfair to expect your friends for assistance every time, even if they have done it before. If Marielle loves shooting, that doesn't imply everyone around her is content. She needs to respect Beth’s privacy.
Another reader, 26

She may enjoy making content and displaying her life publicly, but it isn't for everyone. It was kind she has assisted her friend professionally, but she needs to hear what her friend desires.
Emma, 27

It seems like you care about each other, so hold on to that and make sure it’s the focus in your friendship. Foster some authentic experiences, where genuine feelings are stored, not digital scrapbooks. In fact, celebrities who seem to reveal their worlds actually have more secrecy than it seems.
Sarah, 53

She seems to be not fully engaged nor genuine when she’s with Beth – she's on the job. Each appears unsure as to where the line is. The solution is not found in trying to alter one another, but in each establishing defined limits around what is comfortable to them and seeing if there is an acceptable middle ground.
A final view, 71

Now You Be the Judge

Consider this question: has she been exploiting their friendship?

Steve Stevens
Steve Stevens

Lena Voss is a tech enthusiast and writer exploring the intersection of creativity and emerging technologies.